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Duck Tape® Takes Fashion from the Roll to the Runway on Season 11 of “Project Runway”
Duck Tape® is inspiration for this season’s Unconventional Materials ChallengeAVON, Ohio (February 21, 2013) – Duck Tape® has gone from fix-all to high fashion. On Thursday, March 7, Duck® brand duct tape will be featured on the Lifetime series “Project Runway” during one of the most anticipated moments of every season: the Unconventional Materials Challenge. Inspired by the growing trend of Duck Tape® fashions and more, this episode will test the designers’ skills as they transform Duck Tape® into chic, runway-worthy styles.
During the challenge, designers will team up to create looks that not only illustrate the versatility of Duck Tape® and its increasing popularity as a stylish design medium, but that also embrace the vibrant Duck Tape® palette that consists of more than 150 colors and prints. All in an effort to catch the eye of judges Heidi Klum, Nina Garcia and Zac Posen.
“Duck Tape® has come a long way in the crafting and fashion world,” said Bill Kahl, executive vice president of marketing at ShurTech Brands, LLC, the company that markets Duck Tape®. “It has become a remarkable design medium, with countless Duck Tape® enthusiasts using it to create everything from handbags to headbands, and we continue to see this trend grow as our palette of colors and prints evolves. This is a great partnership and we’re anxious to see the final creations.”
Tune in Thursday, March 7, at 9:00 p.m. ET/8:00 p.m. CT on Lifetime to watch the designers style with this unique material – and find out who “makes it work” and who hears that fateful “Auf Wiedersehen.”
To see the latest duct tape creations, or share your masterpiece, visit www.DuckBrand.com. For additional episode information, visit www.MyLifetime.com.
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Duck Tape® is marketed by ShurTech Brands, LLC, and the Duck® brand, which offers an array of tapes, packaging supplies and home products that provide simple, imaginative and helpful solutions for a variety of tasks around the home, school and office. Visit DuckBrand.com for additional product information. And, keep up-to-date on Duck® brand news by joining our more than five million fans on Facebook® (facebook.com/ducktape), following us on Twitter® (@theduckbrand), following our boards on Pinterest® (pinterest.com/theduckbrand) or watching us on YouTube® (youtube.com/theduckbrand).
“Project Runway” is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Entertainment. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Meryl Poster and Barbara Schneeweiss of The Weinstein Company, Jonathan Murray, Sara Rea and Colleen Sands of Bunim/Murray Productions, Heidi Klum, and Jane Cha Cutler and Desiree Gruber of Full Picture Entertainment. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime also executive produce
