AVON, Ohio (February 21, 2013) – Duck Tape® has gone from fix-all to high fashion. On Thursday, March 7, Duck® brand duct tape will be featured on the Lifetime series “Project Runway” during one of the most anticipated moments of every season: the Unconventional Materials Challenge. Inspired by the growing trend of Duck Tape® fashions and more, this episode will test the designers’ skills as they transform Duck Tape® into chic, runway-worthy styles.
During the challenge, designers will team up to create looks that not only illustrate the versatility of Duck Tape® and its increasing popularity as a stylish design medium, but that also embrace the vibrant Duck Tape® palette that consists of more than 150 colors and prints. All in an effort to catch the eye of judges Heidi Klum, Nina Garcia and Zac Posen.
“Duck Tape® has come a long way in the crafting and fashion world,” said Bill Kahl, executive vice president of marketing at ShurTech Brands, LLC, the company that markets Duck Tape®. “It has become a remarkable design medium, with countless Duck Tape® enthusiasts using it to create everything from handbags to headbands, and we continue to see this trend grow as our palette of colors and prints evolves. This is a great partnership and we’re anxious to see the final creations.”
Tune in Thursday, March 7, at 9:00 p.m. ET/8:00 p.m. CT on Lifetime to watch the designers style with this unique material – and find out who “makes it work” and who hears that fateful “Auf Wiedersehen.”
DUCK TAPE® BRAND DUCT TAPE
An American original, Duck® brand is known for its quality and innovation, which now includes a vibrant assortment of many colors, prints and licenses. Duck Tape® brand duct tape is available nationally at mass merchandise, craft, hardware, home center, food, drug, office, auto and specialty retailers in colors like aqua, fluorescent green, pink, orange and yellow, and prints such as Mustache, Graffiti and Zig-Zag.
Duck Tape® is marketed by ShurTech Brands, LLC, and the Duck® brand, which offers an array of tapes, packaging supplies and home products that provide simple, imaginative and helpful solutions for a variety of tasks around the home, school and office. Visit DuckBrand.com for additional product information. And, keep up-to-date on Duck® brand news by joining our more than five million fans on Facebook®(facebook.com/ducktape), following us on Twitter® (@theduckbrand), following our boards on Pinterest®(pinterest.com/theduckbrand) or watching us on YouTube® (youtube.com/theduckbrand).
ABOUT PROJECT RUNWAY
Hosted by supermodel and fashion maven Heidi Klum, the hit series “Project Runway” provides budding designers with an opportunity to launch their careers in fashion, under the watchful eyes of mentor Tim Gunn and judges Nina Garcia and Zac Posen.
“Project Runway” is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Entertainment. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Meryl Poster and Barbara Schneeweiss of The Weinstein Company, Jonathan Murray, Sara Rea and Colleen Sands of Bunim/Murray Productions, Heidi Klum, and Jane Cha Cutler and Desiree Gruber of Full Picture Entertainment. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime also executive produce
ABOUT THE WEINSTEIN COMPANY
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC is active in television production, led by former Miramax Films President of Production Meryl Poster, who returned to the company in 2010 as President of Television. TWC is the production company behind such hit shows as the Emmy® nominated and Peabody Award winning reality series “Project Runway,” spin-off series “Project Runway All Stars” and “Project Accessory,” the VH1 reality series “Mob Wives,” spin-off series “Mob Wives Chicago” and “Big Ang,” and the critically acclaimed HBO comedy/crime series “The No. 1 Ladies' Detective Agency” which also received a Peabody Award. The company is currently in production on the upcoming TLC reality series “Trailer Park Lives” and pre-production on the martial-arts epic “Marco Polo” for Starz and the Lifetime reality competition show “Supermarket Superstar” hosted by Stacy Keibler. TWC's other projects in development with network partners include an untitled private eye procedural for FX and “The Nanny Diaries” developed by ABC with a pilot by Amy Sherman Palladino.
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
SHURTECH BRANDS, LLC
ShurTech Brands, LLC, markets do-it-yourself tapes, office and housewares products under the Duck®, FrogTape®, Painter’s Mate Green®, Caremail®, Easy Liner® and Shurtape® brands. The company is a subsidiary of Shurtape Technologies, LLC, Hickory, N.C., an industry-leading producer of pressure sensitive masking, duct, packaging and specialty tape products, with facilities in the United States, Canada, United Kingdom, Germany, Mexico, Peru, United Arab Emirates and China. Shurtape services numerous markets, including industrial, packaging, HVAC, professional paint, auto, marine, aerospace, arts and entertainment, and retail. Shurtape also manufactures and markets the Shurtape® and Kip®brands. Visit ShurTech.com for more information.
Facebook® is a registered trademark of Facebook, Inc.
Twitter® is a registered trademark of Twitter, Inc.
Pinterest® is a registered trademark of Pinterest, Inc.
YouTube® is a registered trademark of Google, Inc.
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