Published: 3/28/2013

AVON, Ohio (March 2013) – Does One Direction make you “Live While You’re Young”? Then make your One Direction fan kit complete with new One Direction Duck Tape® brand duct tape! Harry, Liam, Louis, Niall and Zayn have made their way from the tour bus to the toolbox, giving Directioners everything they need to create plenty of personalized One Direction memorabilia.

Featuring the band’s signature logo, as well as individual, Polaroid-style images of all five pop music superstars, the new, eye-catching tape is sure to provide plenty of swoon-worthy inspiration for all of the Duck Tape® crafters and designers out there, whether they’re decorating notebooks, creating their very own concert tees or simply making a few household repairs.

“We pride ourselves on listening to our users to help us develop new prints, and there’s no doubt that Duck Tape® enthusiasts everywhere are clamoring for One Direction Duck Tape®,” said Traci Finkelmeier, Director of Licensed Products at ShurTech Brands, LLC, the company that markets Duck Tape®. “Like One Direction, the popularity of Duck Tape® only continues to grow, and we are proud to bring together the talent and imagination of One Direction with the creativity and personal expression associated with our tape.”

“The One Direction Duck Tape® product line will be a great fit for the One Direction fan and we are thrilled to be working with ShurTech Brands. We look forward to a long and successful partnership,” said Tracy Stone, President of Global Merchandising USA.

One Direction Duck Tape® is now available at retailers nationwide, just in time for the start of the band’s sold-out world tour, which makes its way to the U.S. in June. 

To see the latest duct tape creations, or share your masterpiece, visit www.duckbrand.com.                                                                              

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DUCK TAPE® BRAND DUCT TAPE

An American original, Duck® brand is known for its quality and innovation, which now includes a vibrant assortment of many colors, prints and licenses. Duck Tape® brand duct tape is available nationally at mass merchandise, craft, hardware, home center, food, drug, office, auto and specialty retailers in colors like aqua, fluorescent green, pink, orange and yellow, and prints such as Mustache, Graffiti and Zig-Zag.

Duck Tape® is marketed by ShurTech Brands, LLC, and the Duck® brand, which offers an array of tapes, packaging supplies and home products that provide simple, imaginative and helpful solutions for a variety of tasks around the home, school and office. Visit DuckBrand.com for additional product information. And, keep up-to-date on Duck® brand news by joining our more than five million fans on Facebook®(facebook.com/ducktape), following us on Twitter® (@theduckbrand), following our boards on Pinterest®(pinterest.com/theduckbrand) or watching us on YouTube® (youtube.com/theduckbrand

ABOUT GLOBAL MERCHANDISING SERVICES

Based in London, Los Angeles, and San Francisco, Global is the turnkey solution for design, product development, manufacturing and sales in all channels of retail distribution: live events, web stores, sponsorships, and third-party licensing. Global Merchandising Services was established in 2008 by 30-year industry veteran Barry Drinkwater, founder and former worldwide CEO of Bravado International Group. GMS provides a non-corporate alternative for artists and entertainment-rights holders searching for a combination of old-school service and cutting edge development. Global creates unique and innovative international merchandise programs as creative as they are profitable. Our staff of industry experts combine passion, experience and knowledge to maximize all potential revenue streams and deliver quality merchandise to the consumer. www.globalmerchservices.com

SHURTECH BRANDS, LLC

ShurTech Brands, LLC, markets do-it-yourself tapes, office and housewares products under the Duck®, FrogTape®, Painter’s Mate Green®, Caremail®, Easy Liner® and Shurtape®  brands. The company is a subsidiary of Shurtape Technologies, LLC, Hickory, N.C., an industry-leading producer of pressure sensitive masking, duct, packaging and specialty tape products, with facilities in the United States, Canada, United Kingdom, Germany, Mexico, Peru, United Arab Emirates and China. Shurtape services numerous markets, including industrial, packaging, HVAC, professional paint, auto, marine, aerospace, arts and entertainment, and retail. Shurtape also manufactures and markets the Shurtape® and Kip®brands. Visit ShurTech.com for more information.

Facebook® is a registered trademark of Facebook, Inc.

Twitter® is a registered trademark of Twitter, Inc.

Pinterest® is a registered trademark of Pinterest, Inc.

YouTube® is a registered trademark of Google, Inc.

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